On June 6, 2024, the University of Nova Gorica (UNG) hosted a vibrant Ecosystem Forum at the X-Center in Nova Gorica as part of the Cultural Bees project. The event brought together mentors from the Graduate School’s postgraduate program in Cultural Heritage Studies and the School of Humanities, alongside representatives from EGTC GO-NG and the GO!2025 office, who engaged in a lively discussion with 45 students from the Higher Vocational College of the School Centre Nova Gorica, supported by five graduate students and the school teachers, focusing on the intersection of craftsmanship, entrepreneurial skills, and cultural heritage.
The forum provided a platform to delve into pivotal topics shaping the future of cultural heritage and the creative industries. Among the speakers were Marco Acri, Jasna Fakin Bajec, Saša Dobričić, and Rok Govednik from the University of Nova Gorica, Chiara Isidora Artico from GECT-EZTS-EGTC GO and Mojca Stubelj Ars from X-Center, GO!2025. They introduced key concepts such as tangible and intangible cultural heritage, cultural tourism, and the crucial collaboration between artisans and designers. Additionally, they emphasized the importance of art education and effective art and culture management.
Throughout the event, the speakers’ insights provided a comprehensive understanding of these themes, which were further explored in facilitated group sessions involving pupils, students, and teachers. Six diverse groups of students from the School Centre Nova Gorica focused on integrating cultural heritage with entrepreneurial ventures. They examined local traditions and their significance, particularly highlighting examples connected to the agricultural sector. Each group emphasized the importance of preserving the traditions and heritage of their ancestors, exploring how these can be related to both local and national communities. They discussed methods for sustaining and passing down these practices to future generations, addressing the challenges of preservation and conservation. As an example, one group delved into the emotional and sentimental ties to their familial and community traditions, brainstorming innovative strategies to uphold heritage, promote cultural coexistence, and introduce contemporary adaptations based on historical knowledge, while another group grappled with the concept of cultural heritage as something static, expressing reservations about reimagining its role in contemporary contexts. Despite differing viewpoints, a consensus emerged among the majority of groups on the crucial factors necessary for success in the cultural and creative sectors.
Participants highlighted financial opportunities, the potential for social engagement, collaboration with industry experts, and continuous learning as vital elements for ventures in the cultural and creative realms. They also emphasized the essential skills and qualities of an entrepreneur in these fields: innovation, creativity, discipline, extensive knowledge, and a profound respect for cultural heritage.
In parallel, representatives from the school, the university and professionals gathered to offer their insights on the potentials for development of education in this domain, agreeing on the need of a closer connection with entrepreneurs and the market, as well as on the introduction of new models to let students practice different skills.
The Ecosystem Forum not only provided a platform for introspection and dialogue but also underscored the youth’s dedication to preserving cultural legacies while exploring new avenues for their expression in a dynamic global landscape. As these discussions continue to evolve, the insights gathered promise to shape future initiatives that bridge tradition with innovation, ensuring cultural heritage remains a vibrant and relevant part of society.
